When I’m asked what exactly it is I do for a living, one of the best ways I've found to describe bids and tenders is ‘a bit like writing a job application but for a whole company’. It’s not entirely accurate; there are obviously many differences, but it’s similar enough to get my point across.
I’d like to address one of those similarities today, because understanding it is crucial to success in tendering and because it’s something that I frequently find myself explaining to new or potential clients.
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