It’s something past 10pm, I’m reading Q&As on LinkedIn. (I DO have a life, actually. Just not tonight :D) Someone recommends a book in their answer and links to the book site. The price is higher than I expected but not unreasonable. I download a free sample to my phone, scan-read it through… 10 minutes later, the purchased book is on my eReader.
That’s Social Media Marketing 😉