Been meaning to link to this insightful post from Social Times: The Hidden Costs of Social Media Marketing and How To Beat Them since it came out a week and a bit ago. It’s a good overview of how to get over the idea that social media is cheap or free. I’m adding it into my Top Tips category.
While you’re over at Social Times, have a mooch around the rest of their site. Lots of good resources and plenty of up to date information and opinion about the fast moving, ever growning/developing method of communication that is ‘social media’.