Lyndsey Michaels

Better Business Communications

Hi and welcome!

Clear communication, backed with a solid and workable strategy, can help your business to really stand out in a competitive marketplace.

I offer strategic and hands-on support to SMEs looking to improve their internal/external comms, marketing, social media and bid/tender responses, helping businesses integrate the many different elements of their communications to develop effective and workable strategies for promotion, awareness, business development and staff and stakeholder commitment.

Using methods developed through 20+ years of hands-on marketing, business development and communications experience within a range of sectors, industries and business types, I examine all aspects of your organisation’s communications to ensure the strategies, partnerships and resources we develop together are appropriate for your business and your business only: My approach is highly personal – there are no ‘one size fits all’ formulas here.

My recent work includes social media strategy, implementation and user coaching and the integrated use of social media with traditional marketing and communications practices for promotion and awareness.

On this site, you’ll find:

  • Information about my core services, clients and methods;
  • Advice, top tips and the latest developments in writing for business, corporate communications and strategy development;
  • My blog and links to my other business and personal interests

Got a question or fancy a chat about how good communications can improve your business?
Drop me a line, Tweet me, connect with me on LinkedIn or give me a call on 07813 60 60 33 to find out how I can help your business with:

- Lyndsey

  1. RT @peteashton: Okay, here’s my list of freelance friends you might want to consider employing. http://t.co/IJYBdeK8 (plus a nice ramble)

    Posted on January 13, 2012

  2. LinkedIn Poll: ‘Go / No Go’ tender response policies

    Posted on December 14, 2011

    I’m doing more and more bid and tender writing these days (yay!) and I’ve always been struck by the amount of companies, large and small, that don’t have any formal procedure to determine whether or not responding to a particular tender is worth their while.

    In particular for smaller businesses, the man-hours involved in collaboration, meetings, necessary rounding up of information and writing, results in an actual cost to the business in order to gain more business. This should be weighed up against the likely revenue that winning a contract or a place on a framework/approved supplier list will bring in AND the likelihood of winning that contract in the first place, in respect of the competition.

    In 2012, I plan to offer a streamlined version of a basic Go / No Go policy to anyone who wants it, as well as develop more tailored versions for specific clients. So, for a little bit of initial research, I’ve opened a LinkedIn Poll that asks the question:

    Does your company have a ‘Go / No Go’ policy for responding to tenders?

     

    Your input is much appreciated!

    I’ll also being using the results of this poll and a couple of others to write a new post about the elements a good ‘Go / No Go’ policy should include and why.

    Many thanks

    Lyndsey

  3. Lovely film about Doyald Young, Logotype Designer: http://t.co/QPAmoSu (40 mins)

    Posted on September 13, 2011

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